Do you ever feel like you're a CEO being held hostage, tied up and gagged, with no way to change, adapt or implement strategies that you know will grow your business?
Have you developed great expansion plans for your company, but your sales model constrains your ability to accelerate these plans? We get it – you are wrestling with how to unlock potential!
So, how do you untangle yourself from the sales model chains you find yourself in?
The journey starts with exploration.
You need to start exploring alternative opportunities to grow your business to where you can see it needs to be. The exploration process will deliver collaborative success. Our latest case studies confirm this potential growth.
You need to explore the different approaches available to unlock growth.
This will allow the best fit models to be developed to accelerate your plans.
Here are some of the learnings we have found through these exploration meetings:
Sales and merchandising solutions linked to historical growth patterns don’t match your future business needs
The retail trade has changed significantly over the last two years. Many CEOs are wrestling with their go-to-market models and how they can change their business models to better access these trends.
Many available solutions are not data-based and lack transparency.
What is needed is a rethink of how best to reset your go-to-market model to better leverage the changing environment. You need a solution to better implement your future growth models based on your current sales environment.
Procurement strategies that define business needs pigeonhole future growth options
Organisations that have outsourced their sales and merchandising solutions must renegotiate their contracts on a one, two or even three-year basis. These renegotiations often focus on cost optimisation within set parameters as defined by the historical context.
The options available often do not account for the changing retail trade or shopper buying behaviour changes or demonstrate an understanding of the best fit solution for your growth strategy.
Even if you have a sales and merchandising contract in place, you must continuously reassess whether it is meeting your current and future needs.
Over-reliance on the “off the shelf” solution is inflexible, clumsy or doesn’t match the fast pace of change in the retail industry
Most sales and merchandising go-to-market models are defined by the past and are often carried over from year to year. The arrangements are predominantly relationship-based, and companies are locked into these historical relationships.
The retail trade has changed dramatically since 2020, and so have your business and growth strategies.
‘Off the shelf’ solutions are obsolete and should not be considered when strategising the way forward for your ever-changing business. There are more sophisticated, bespoke models that will serve your business better.
Business models for your sales and merchandising teams are locked into historic contracts that do not meet your future needs
Future-focused organisations must aggressively change their strategy to adapt to the shift in shopping patterns and the retail market changes.
The biggest frustration with executing a revised strategy is that CEOs are locked into historic contracts with costly exit clauses.
Due to these high costs, the organisation is forced to maintain their current go-to-market sales and merchandising contracts to the detriment of the company's growth. These solutions are not allowing them to maximise their future growth potential.
Our learnings are that contracts can be bought out, growth strategies can be bespoke, and there are sales and marketing solutions that focus on partnering with you into the future.
We are obsessed with understanding your brands and future growth plans here at Meridian. By combining the global understanding of emerging sales trends and local trends with your unique plans, we can enter into a fact-based analysis of the best-fit strategies to tailor unique go-to-market solutions.
We have the organisational capability and capacity to execute these plans with precision, providing real-time dashboards to ensure the execution of the plans happens. We bring the whole collective spirit of our organisation to ensure implementation.
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